Three Trends in Philanthropy for 2020

  1. Better Transparency — Now that social media (and the media) has been proven to make or break a charitable organization or reveal a charity scam, donors are expecting better transparency. Technology has made it very easy to set up pages and other types of donation sites, making it easy for anyone to solicit and receive donations. This brings up the issue of making donations more transparent. One way to achieve this is to utilize blockchain, the technology underpinning cryptocurrency. Blockchain uses encryption to make transactions (donations) more secure. The transactions cannot be altered or deleted. Another way is through donor-advised funds . These funds ensure that a donor’s money is going to the causes he or she has designated since the account is managed by a sponsoring organization. Both methods will make the process of donating more transparent as well as how philanthropic organizations are managed.
  2. Authentic Giving Experiences — People want authentic experiences; they want to be part of the process. It is not enough to receive a receipt and/or social media proof about their donation. As with transparency, they want to know where their money is going and to see the outcome. Volunteering provides an authentic experience, and it has reached new heights. Voluntourism has been around for a while, but it, too, has become very popular. They are the best ways donors can achieve person-to-person experiences. Thus, we count on more authentic giving experiences around the world, especially in poor countries.

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Located in Cleveland, Ohio, Andrew Elsoffer is a soccer coach, community leader, and outdoorsman. Learn more @ AndrewElsoffer.org.

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